- Quality, depth and usefulness of content
- clear statement of the content, including any intended biases
- provides appropriate links to other Web sites
- attention to detail; absence of grammatical errors, absence of spelling errors, and so on
- Uniqueness of content - - Currency of content
- uniqueness of the resource as a whole; creativity
- links are kept up-to-date
- update frequency is appropriate for the subject matter
- Authority of producer
- authority and legality clearly stated
- if not easily recognizable, an explanation of the history and purpose of the organization
- Ease of Use - - Customer Service
- user-friendly design; easy navigation
- good search engine
- attractive; graphic design leaves good impression
- easy output (downloading or printing)
- contacts are responsive; e-mail addresses readily available
- Efficiency [note: efficiency is affected by a user's method of Internet access]
- graphics load quickly or are not so intensive as to seriously degrade access
- any required plug-ins are available for easy download
- realiable, speedy server
- Appropriate use of the Web as a medium
- components are well integrated (audio, video, text, and so on)
- useful information is still available, even if the user does not have all the
plug-ins and media components
- effective use of JavaScript and other technologies
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